Open Book

BRITTANY BULLARD

Author of Style & Statistics: The Art of Retail Analytics

 

A BIT ABOUT STYLE & STATISTICS

As comprehensive as it is approachable, this groundbreaking new guide unlocks the digital world of retail. No experience in statistics or IT required to effectively use analytics to enhance contributions and value to your company.   Keep this practical guide on hand while you:

  • Use an analytically optimized process to have the right garment, in the right location, at the right place and the right price.

  • Engage with your customer to communicate the most relevant merchandise and offers- and through the right means of communication- to drive customer loyalty and path to purchase.

  • Proactively apply machine learning, predictive analytics, and other cybersecurity tactics to reduce the costly risk of fraudulent purchases and suspicious activities.

  • Discuss your new understand of retail analytics to land a job and further your career.

Style & Statistics shows you how to achieve your highest goals by adding scientific control to the art of retail.

 

BIO

Unveiling the Writer

Brittany Bullard is a Senior Solutions & Analytical Consultant in the Retail and Consumer Packaged Goods Practice at SAS Institute. Bullard focuses on retailers’ strategic problems and identifies the challenges they face in an evolving industry. Her role allows her to apply her knowledge of advanced analytics to solve the most pressing issues and position SAS’s customers for success.


Bullard brings to her team a decade of experience in the retail industry, and a fresh millennial perspective on the customer and user experience. Versed in retail forecasting and omnichannel analytics, she serves as a member of the Strategic Retail Analytics team at SAS and on the Global Retail Community of Industry Leaders as the representative for the United States.


Originally a chemistry and math fiend, Bullard found the application of analytics in retail a perfect union of her strengths and passions. She now works to educate others on how they can drive innovation and develop professionally by leveraging the power of analytics.


Prior to joining SAS, Bullard acted as the Manager of Forecasting, Allocation, and Replenishment at Beall’s Inc. Her leadership of the implementation and management of retail analytics at Beall’s connected Bullard to the SAS Retail team. Bullard collaborates on the design of the retail-focused solutions and the SAS Assortment Management portfolio, which was recognized as a Leader in the Forester Wave in 2014 and the Gartner Magic Quadrant in 2014, 2015, and 2016.

 

UPCOMING EVENTS

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MERCHANDISING FOR OMNICHANNEL EXCELLENCE

30 minute Free Webinar June 22nd, 2017 2:00 EST

Achieving omnichannel merchandising excellence has never been more possible – but it requires anticipating customer needs more accurately so you can offer compelling products, prices and promotions that build satisfaction and loyalty.
Today’s top retailers turn to advanced analytics for deep consumer insights to shape smarter omnichannel merchandising strategies. Join us for this free, live 30-minute webinar to learn how data-driven merchandising helps maximize gross margin dollars, optimize tailored, local assortments and deliver amazing customer experiences.

 

"Consumer data will be the biggest differentiator in the next two to three years. Whoever unlocks the reams of this data and uses it strategically will win"

Angela Ahrendts, CEO of Burberry

 

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